It’s only a matter of days before Christmas. How many of you can recall the magic in the air on Christmas morning as you raced down the stairs to see what presents Santa had left underneath the tree?

This Christmas, LINE is asking its user base of over 300 million worldwide to send in their wishes for our children’s future to the new LINE Santa Claus charity project!

The theme is “Building a Brighter Tomorrow for our Children”.

Submissions will be taken through the LINE Santa Claus official account using the ON AIR feature, which lets official accounts receive messages from users, between Friday, December 13 and Sunday, December 15 (GMT+9). LINE will hold a review and selection process after everyone’s submissions have been received, and the selected wishes  will be announced on Christmas Day.

We look forward to hearing the kindhearted wishes of all our LINE users.
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Typhoon Haiyan made landfall in the Central Philippines on November 8, leaving behind extensive destruction over much of the region. Our hearts go out to the individuals and families affected by this great tragedy, and we pray for a fast and speedy recovery for all those who have fallen victim to the typhoon.

LINE has released a set of stickers for sale which, after transaction fees have been deducted, all the remaining proceeds will be donated in an effort to lend financial support to the areas crippled by this disaster.
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A whole year has passed since LINE GAME started on November 19, 2012, and its catalog has grown to have 39 titles with over 220 million combined downloads as of October 31. People all over the world have spent hundreds of hours playing LINE games.

To celebrate this momentous occasion, we’ll be holding a special 1 year anniversary event on November 18. If the total number of global plays across all LINE games reaches 100 million, players will be eligible to receive a special sticker set. Play to your heart’s content and keep your eye on the sticker prize!

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The latest addition to the LINE GAME series, LINE Fly! ANIMAL, just hit the flight deck. In this thrilling new spin on the old-school shoot ’em up, players control their animal of choice and fly in any of 8 directions while competing for the longest flight, and blowing up plenty of blocks along the way.
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Katrina Kaif goes on 'LINE' as first ever brand ambassador for a global messaging app in India


We announced that the number of users in India has reached an impressive 10 million. We are aiming to become the No. 1 smartphone communication app in India, and are shoring up our plans for further marketing development. 

Anticipating the continuing growth of the smartphone market in India, popular Bollywood Actress Katrina Kaif has been brought in as a brand ambassador, and a TV commercial campaign will be launched on October 11, coinciding with the Diwali festival. In a global first for the company, we will be releasing free India-exclusive stickers featuring photographs of Katrina Kaif. 

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